Are you interested in having a business email? Here in this post, I will cover all the areas on how to create a business email for your business and the benefits of having a business email.
It’s almost impossible to do business these days without an email address.
When you’re running a business it’s important to have a professional business email address…
The goal of company branding is to ensure that potential customers know exactly your brand and that you look professional.
As a new business owner, you want to save some money and you are leaning towards creating an e-mail address that ends in @gmail, @yahoo, or @outlook because they are free. But are they truly free? How are they costing you and your business in the long term?
I will share that with you here.
You need a professional email address to provide consistent branding.
Which is to create a business email address.
If you take yourself seriously as a small business owner, you need to create a business email address.
If you are not convinced that you need a custom email address, here are a few reasons why you absolutely need one for your business.
@Gmail or @Yahoo and others are absolutely ‘Unprofessional!’ for your business.
Maintaining a professional image is important for keeping your customers’ trust and appearing credible online.
When potential or existing customers contact you with questions, or if you reach out to them or to other businesses, using an address like
[email protected] definitely looks more professional than [email protected]
Routing your email through your business’s name shows that your business is well-established and genuine, and is likely to make customers feel more comfortable dealing with you.
Your e-mail address is an extension of your company. People pay attention to e-mail addresses and will see you and your company in a more professional manner when they see your e-mail address ends with your business name.
[email protected] doesn’t seem like someone I want to do business with when compared to [email protected]
If you are thinking of doing business with me and I provide
Or
And I also provide
Which Email address will you value more and also attract you?
Using free email addresses detracts from the value you want to offer your customers.
Some will be wondering why you don’t have a custom email address
Remember all of your competitors uses a custom email address
First impressions are everything, and how potential customers see you will determine how successful your brand will be.
Not only does a custom email address deliver a level of professionalism, but it also allows your staffs to send and receive mail that is consistent with the business’s brand.
You Can Organize your emails
This is very important when growing your staffs: You can organize your incoming mail by assigning particular email addresses to departments or purposes
For Example:
Your customer care staffs can have an email that looks this way:
Or
Now take a look at my company email addresses below
My customer care department uses
My Experts Department uses
And all staffs has their email addresses with my business name
See Examples here:
Here are my email addresses which anyone can reach me with
This provides consistency in your business, and customers can easily remember the formula for your company email addresses.
When you use free emails, you’re at the mercy of whatever usernames are still available.
If your name is Dave Stan, good luck getting that email without adding all kinds of characters and numbers to the address, like [email protected]!
You are always in control when someone leaves your company.
Give each employee the ability to change their password and settings, but maintain administrative rights so that if they leave the company you can still access and manage their email account.
What happens when your marketing manager leaves, taking his personal email with him? If he was using it to conduct business for your organization, you won’t be able to access those emails and keep your customers coming back to you.
Because what they know is the manager’s Gmail/yahoo email address and not yours
On the other hand, if you set up an email account under his/her name, you can transfer the account to your newly hired marketing manager.
Because you have access to your business email addresses as the admin but you can’t do that with Gmail, Because you aren’t the owner of Google.
The newly hired manager can take over the management of that account. They would just need to change the display name to their own.
It’s a great marketing asset
Professional e-mail addresses also help your company’s brand awareness initiatives
Have you ever seen someone’s email address on a business card and it attracted you to search for that brand name on the internet? That doesn’t happen with free email addresses.
That email address should appear in each employee’s email signature, as well as on business cards and marketing materials.
Every place you have that branded email address is one more opportunity to attract new customers!
Any email you send, or any time you leave your contact details with someone, you’re also giving them an easy link to search for your business.
Build Credibility
You can create as many email addresses that you want. even if you’re a one-person operation, you can create emails for different purposes like sales, customer service, orders, etc.
This can give the impression that your company is larger than it is (which is not a bad thing), and in the event that one day you hire for those roles, you can simply assign those email addresses to other employees.
One thing you should understand is that whenever you give out your email address you are automatically advertising a brand, so this is why it’s necessary you get an email with your business name Instead of advertising @gmail or @yahoo
Reduce the risk of being marked as spam
Anyone can sign up for a free email address quickly and easily, they are frequently used by spammers, and as a result, are often viewed with suspicion – this is why having a professional email address connected with your business name is very important.
This is what I mean here:
Supposing my company email address is
It’s very easy for someone else to create another gmail account using
And they can use this email to scam my clients, my clients will believe the emails are coming from my company
But with A custom email, no one can create an email address using @yourbusiness.com except you give them the access to do that.
Setting up your email account is easy. You don’t need a Website to be able to create a business email address.
