Navigating Digital Nonprofit Marketing, Part 3: On-Page Optimization & Outreach

Part 1 Part 2 recap: Define your goals and objectives Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts Optimize user experience: attract, educate, and convert your users as fluidly as possible Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”

Navigating Digital Nonprofit Marketing, Part 2: Optimizing User Experience

Part 1 recap: Marketing is just as applicable to .orgs as it is to .coms, and a nonprofit can and should approach marketing the same way as (if not better than) a for-profit. We are currently living in an attention economy. The digital world is inundated with products, brands, and people seeking attention. To attract […]