What sense does it make to have a beautiful theme and a killer portfolio that isn’t search engine optimized? Google, Bing, and Yahoo could care less about your pretty photos and web design. They care about things like alt tags, file names, keywords, and hundreds of other really, really boring tech things. Understanding those “boring tech things” might bring you new success. Misunderstanding them could help to put you out of business.
SEO is the process of improving the volume or quality of traffic to your website from search engines like Google, Bing, Yahoo etc. via “natural” or un-paid (“organic” or “algorithmic”) search results in search engines. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and so on.
The following ten tips are those that we think are either often overlooked or common mistakes. This is not a top ten list.
One of the quickest and easiest way to optimize your page ranking is to download and install an SEO plugin, like the WordPress SEO plugin by Yoast.
This list can go on and on. As mentioned above, there are over 200 criteria, Google is using to determine your ranking including lesser-known criteria such as age of domain, duplicate content, meta description and tags, how active the website is and many more criteria.
Last but not least, don’t try too hard! Concentrate on publishing unique, relevant and quality content. If you do that, everything else will be a cake walk.
Author: Thad Allender
Source: Graph Paper Press